CORPORAL FLUSHING
I woke up this morning to an interesting discussion on Dallas’ sports-talk ratings Goliath “The Ticket” regarding newspaper obituaries. Not only were the disk jockeys not real jockeys, but they were also woefully misinformed and self-righteous about the whole obituary thing. To the point that, had I not been in a hurry to get to work, I would have called and asked them if they would ever consider doing free obits on their radio show.
The argument went thusly:
The Dallas Morning News is being immoral and opportunistic by charging upward of $400 for publishing death notices. They are taking advantage of families during a moment of crisis.
I was nonplussed. None of the DJs even sought to speculate about why a Major City Newspaper might not want to print extended obituaries at super-cut-rate prices (because, I assure you, the
DMN charges more than $400/day for, say, a 20-column-inch retail ad).
My first newspaper job involved a lot of obituary writing, and I can tell you from grim experience that grieving families are staunchly convinced that the surrounding area needs to know, in Faulknerian detail, about every moment of the deceased’s waking life. The Honeymoon in Portland. The Rotary Club. The Elk Lodge. The Comprehensive Collection of Shot Glasses from Across the State of Texas. All of that shit. And it was not uncommon for me to get obits that were some 40- to 50-inches long.
I did not work for a Major City Newspaper at the time, but with a circulation of well over 50,000, it was not a small-town rag by any definition. Like any moderately sized newspaper, we offered cursory death notices gratis, with each segment of additional information coming at 15 bucks or so per column inch. The point being — duh — that no newspaper can afford to run unchained obits for the good of society. (Just imagine a six-page obituary pull-out in your Sunday edition. A pull-out for which the paper won't be within shouting distance of break-even status by charging $10 per column inch.)
Naturally, there are exceptions. If someone famous dies, they will probably get a free obit. Some green reporter might even pen a short article about Famous Guy’s life and times. Confronted with this, the DJs will likely say “Well what makes that person more important than my dead dad?” to which I will answer: “Your dead dad’s not famous, Nimrod. But if you dig him up and drop his carcass off the Space Needle, I bet you money he gets at least 10 inches free-of-charge in the
Post-Intelligencer.”
I feel tight, but good.